The import business is one of the markets for developing value-added business activities in Indonesia. Import is an activity carried out to enter goods from foreign countries into Indonesia.
Importing activity is bringing merchandise from abroad into the country, while the importer or importer is a business actor (private company, government, group, or individual) who acts as the importer.
Importing means the process, procedure, action procedure in importing. Import has the opposite meaning of export, if exports (exporters) issue domestic goods abroad, then imports (importers) are bringing goods from abroad into the country
As a way to expand the business run by business actors in Indonesia is a strategy to seek market opportunities for imported goods that can increase the company's profit value.
Several strategies that can be carried out by Indonesian business actors in understanding the import market are as follows.
Join the Import Community
One strategy that can be done for Indonesian entrepreneurs to be able to increase the income of the business selling goods is by joining the world import community.
This community will make it easier for businesses to find goods with higher profits to sell or re-trade in Indonesia. To join the community, you will usually be charged a fee of 3 million to 4 million Rupiah according to the facilities we will get.
As a new giveaway, the advantage gained is the opportunity to find suppliers of imported goods that are cheaper, more affordable, and of course have good quality goods to be resold in Indonesia at high prices.
In joining the import community, we should make sure we have seen the credibility of the community, this can be known by observing community members who have carried out importer activities and have been shown to get high profits from the activity process.
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Specify the Country of Origin for Imported Goods
It is necessary for an importer to understand the process of sending goods from the destination country, not just to get cheaper goods, but to provide benefits in the long term.
The activity of selecting the country of origin for imported goods is very important to see opportunities for trade benefits to be obtained, such as in determining the type of product purchased, the quantity, the quality of the goods, the length of time for delivery, even the customs procedures for the country of origin and destination country.
Apart from that, make sure we understand the Harmonized Commodity Description and Coding System , or better known as the HS Code.
Codefication of imported goods listed in the Indonesian Customs Tariff Book (BTKI) which includes import duties, PPH and VAT, release of goods at the Customs and Excise office, and goods import permits to facilitate the process of importing goods.
Determine the goods you want to import
Of course, as business actors, we must maximize market segmentation which will be our goal. This segmentation relates to consumer behavior in buying traded goods.
Products or goods that will be resold in Indonesia can take into account the conditions of development of the needs and interests of the community, such as;
- Choose products that are currently trending. This is very appropriate because the type of Indonesian people who like to try new things, including buying goods, if there is something that is trending or hotly discussed, others will buy it in droves.
- Choosing products for hobbyists (collectors). Purchasing imported products to meet the needs of hobbyists is one of the right strategies to get permanent and certain consumers.
- Choose sensational (seasonal) items. The need for some goods will skyrocket for certain activities such as Christmas, Eid, or other religious activities. This can provide an opportunity for importers to increase consumer buying value at that moment.
This strategy is the right step in providing high profits. Make purchases in large quantities in the process of buying activities in the import market, this is an opportunity to increase maximum profits if the product is traded back in Indonesia.
Bulk purchases such as increasing the quantity of products in the form of wholesale rather than retail.
Understand the Goods Delivery Procedure
Imported goods that we have definitely purchased and are ready to be sent to Indonesia must be able to comply with international trade procedures, especially in the shipping process from the country of origin.
The procedure for sending imported goods has been stipulated in the regulations of the Ministry of Trade.
Strategic steps that can be taken by Indonesian entrepreneurs are to understand and comply with the procedures that are already in effect.
Apart from that, in the process of shipping goods, it is necessary to know a number of points to make it easier for goods to reach their destination, such as understanding the process of determining trade shipping costs for each country, choosing freight forwarder services at a lower cost, carrying out insurance on imported goods, and understanding procedures customs.
