Blogging: Currently, many blog and website owners are pursuing the first ranking in search engine results and can also increase website traffic.
All of that can be achieved by doing SEO techniques in making articles for websites and blogs.
In this article, we will guide you in writing based on SEO techniques and based on the latest Google algorithm updates.
Because SEO techniques will change following Google's algorithm updates.
Come on, what SEO techniques can be practiced on your website.
10+ Effective SEO Techniques to Increase Website Ranking & Traffic
Maybe you have tried many SEO techniques that you can try, but too many might make you confused which SEO techniques need to be applied.
Therefore, in this article, we have sorted out 10 more SEO techniques that can be applied.
1. Instal plugin Yoast SEO
If your website uses WordPress, you can start SEO optimization by installing the Yoast SEO plugin.
This plugin provides a variety of features that can improve the quality of SEO on your website.
Examples include submitting XML Sitemaps, changing title tags and meta descriptions, verifying Google Webmaster Tools, changing permalinks, and analyzing your content.
Content analysis is the most interesting feature of a Yoast SEO.
This feature can alert you if there is content that is not in accordance with SEO rules.
As shown in the image above, Yoast SEO can provide analysis for the number of keywords, article length, and sentence length.
That way the process of implementing SEO techniques for content can be completed more quickly.
2. Added Google Search Console
Google Search Console, formerly known as Google Webmaster Tools, is a free platform for website owners whose function is to be able to monitor website performance in Google's organic realm.
This Google Search Console allows website owners to find out domains that provide links to websites or referring domains, website performance on mobile devices, and analyze website pages with the highest traffic.
3. Create a sitemap
For those who don't know what a sitemap is? sitemap is a list that contains all website pages accessible to search engines and visitors.
With a sitemap, websites can be found more easily by search engines and will also be indexed more quickly.
In addition, the sitemap can notify search engines when there are structural changes on the website.
There are two types of sitemaps, namely an XML sitemap and an HTML sitemap.
This XML sitemap is a sitemap that can be accessed by search engines, and for HTML sitemaps, that is accessible by visitors.
4. Using Google Analytics
Not only installing Google Search Console, but you also need to install Google Analytics.
Both of these tools have different functions even though the name is almost the same.
The main function of Google Analytics is to identify the behavior of website visitors.
While the main function of Google Search Console is to check website performance in search results.
By installing Google Analytics, you can find out the movement of visitors from the first page visited to what page when you close your website.
Not only that, Google Analytics can help you find out which pages are the most productive and which are the least productive.
5. Keyword Research
This keyword research can help you find relevant keywords for readers.
And if you don't do keyword research before creating content, it is a fatal mistake for blog and website owners.
There are five indicators for keyword research that need to be considered, namely search volume, keyword difficulty level, keyword suggestions, SERP, and search intent.
6. Long Tail Keyword
There are two types of keywords based on the number of words in them, namely short tail keywords and long tail keywords.
The search volume for long tail keywords tends to be smaller when compared to short tail keywords.
But these long tail keywords are more effective in bringing in traffic.
These long tail keywords can bring about 70% higher traffic than short tail keywords.
7. Image Optimization
Adding images to your website or blog in your content is a great step so that visitors don't feel bored.
In addition, images can help visitors to understand the content.
But you also need to optimize the uploaded images so they don't hinder the website loading.
Where one way is to compress the image before uploading, that way it won't burden the website page.
8. Maximizing Internal Links
Internal links are links that originate from one page to another page on the same website.
Through internal links, search engines can understand the context and relationships between pages on a website.
This is quite important because Google will prioritize websites whose content is interconnected so that the relationship with internal links can be shown.
These internal links can indirectly help increase the time visitors spend on your blog or website.
With this internal link, visitors can more easily move to another page on your website.
The more internal links that visitors click on, the more pages they visit on your website.
So that visitors will spend more time on your website.
9. Check Error Links
Maybe you also need to pay attention to one by one the articles that you have published on your blog or website.
Surely almost all of these articles have links or links, whether they are internal links or external links, right?
The purpose of placing these links is of course to make it easier for website visitors to move from one page to another website page.
But sometimes the link or links expire, so the expired link will lead to a 404 error page.
Therefore you need to periodically check links so that visitors can always be directed to the page they should be.
10. Optimization of Meta Tags
The next SEO technique is the need to optimize meta tags.
These meta tags will appear in searches on Google.
After writing an article that contains hundreds of words or even thousands of words, only a small portion will appear in the search results.
The search results will only display meta tags consisting of meta titles and meta descriptions.
11. Update Old Content
Continuing to create new content to publish on a website or blog is indeed very good.
But that doesn't mean you ignore content that has been published for a long time.
Because it could be that the old content is a source of traffic that turns out to be no less than the new content.
Closing
Those were SEO techniques that can increase your ranking and website traffic.
Hopefully this article can help increase visitor traffic to your website
