Blogging: Blog article traffic is just like that, even suddenly dropping far…. Careful! This is a signal that your blog is hit by a sandbox. Then, how do you check the blog hit the sandbox?
Google Sandbox is a filter that prevents new websites from getting ranked through spam activity. Of course, this is a nightmare for blog owners who have the intention of winning SERPs through shortcuts.
Instead of getting the first rank, the blog will actually be drowned from search results. Because Google does not want its top page to be filled with new websites that win because of spamming.
So, to make sure your blog isn't hit by this filter, this article will discuss how to check if your blog gets sandboxed and find out tips for dealing with it.
Without further ado, let's finish reading this article!
Causes of Websites Experiencing Google Sandbox
Google Sandbox is a filter designed by Google that functions to prevent new websites from occupying the highest rankings from the results of spam actions.
That is, Google wants to ensure that sites that occupy the top pages on the SERP are indeed quality sites with the correct SEO techniques.
Now, before discussing how to check if a blog gets sandboxed, you should know what causes websites to experience Google Sandbox:
1. Content Plagiarism
Content plagiarism is something that Google does not recommend. Sites that do this are even in danger of being taken down.
You need to know, Google knows which sites publish content for the first time. So, if there is content with exactly the same content or slight modifications, Google will consider it plagiarism.
In addition, Google DMCA is also available, which allows website owners to protect their content and report if they become victims of content plagiarism.
2. Have Duplicate Content
For those of you who are diligent in blogging, duplicate content problems can occur. Because you write with the same theme, you may not realize that you have created content with similar content.
Be careful, because content that is similar in content and published with different URLs has the potential to be considered twin content. The risk is that Google may consider the content plagiarism.
3. Excessive On-Page Optimization
On-page optimization is an SEO strategy that you do to optimize website content so that it gets the top rank on the SERP.
Unfortunately, if you do excessive on-page optimization, for example bombarding content with certain keywords, Google will consider it spam or keyword stuffing.
Instead of being recommended by Google, the content may not even appear in search results.
4. Origin of Doing Link Building Strategy
Link building is a strategy to get links from other websites that direct visitors to your website. Usually, these links are also called backlinks.
This practice is actually common in SEO efforts. Even so, Google can give you a penalty if the link-building strategy is misused. For example:
- Backlinks come from websites that are irrelevant and tend to contain spam;
- Too many links coming from PBN (private blog network);
- External links (links that point to other websites) are invalid or broken;
- etc.
Doing the above, Google will actually consider your link-building strategy as an act of spamming.
5. Excessive Pinging
Ping is a signal that website owners usually send to various servers, to notify them that there is an update on content. That way, search engines will re-index the content.
But if you ping excessively, of course, Google, Yahoo, Bing, or other search engines have the potential to think you are doing spam.
So, those were some of the reasons why blogs got sandboxed. To find out if your website is affected by this filter, let's follow the following Google Sandbox check method.
How to Check Blog Hits Google Sandbox
Because Google has never officially published information about the Google Sandbox, there are no tools that can definitely detect a blog hit by this filter.
Even so, you can still try several ways to check if your blog gets sandboxed:
1. Monitoring Content Traffic
When conducting a website audit, you may find content with stagnant traffic, until it suddenly drops.
It is content like this that you should suspect of being hit by the Google Sandbox. The reason is, the performance of the article is not growing and tends to decrease. So, there are indications that Google does not recommend your articles to readers.
To check website traffic, you can use tools such as Ahrefs, SEMrush, to Google Analytics.
2. Checking Internal and External Content Links
How to check the domain hit by the next sandbox, check internal and external content links. If you find a lot of invalid links, then the potential for your blog to hit Google Sandbox increases.
You don't need to worry, how to check internal and external article links are quite easy. You can find out for free through Chrome extensions like SEOquake, Sitechecker, etc.
3. Check article backlinks
You must do this method of checking if your blog gets sandboxed, especially for those who are already implementing a link-building strategy. Make sure you get quality backlinks from sites that are relevant to your website niche.
Otherwise, backlinks will only make your content look spammy and even lower your content's SEO performance.
How to Overcome Google Sandbox
There are various ways to deal with a blog hit by Google Sandbox:
1. Create Quality Content
Quality content is the key to keeping your blog safe from the Google Sandbox. Apply the right content marketing, such as:
- Do keyword research to get the main and derivative keywords. So, later the content can be richer in information while at the same time answering the needs of your target audience;
- Increase content value instead of plagiarism. So that your content is ahead of competitors, give more value to the article.
By carrying out various good content marketing strategies, your content will be of high quality and be able to minimize the potential of the Google Sandbox.
2. Do Reasonable Content Optimization
In how to deal with the previous Google Sandbox, you have done the right keyword research. But so that content isn't judged as spam by search engines, you have to optimize content accordingly.
If you optimize content excessively, it's useless, and SEO performance can actually decline. Because your content is considered to have a high level of spam.
So, you need to learn SEO properly and apply it proportionally too.
3. Execute the Right Link Building Strategy
Link building is an off-page SEO optimization strategy. Just like other types of SEO, you have to do link building properly and not overly.
Do not just choose a website to put backlinks. Make sure the site is relevant to yours.
Then, check whether all the links scattered in the article, both internal and external links, are still valid.
4. Blog Traffic Network from Various Promotional Channels
From the amount of traffic, Google can judge how much your content benefits the audience. So, Google wants to shift the content ranking to the top page.
Therefore, net traffic from various promotional channels. Starting from social media, ads, forums, YouTube videos, or other marketing channels.
5. Make sure the website is indexed in search engines
Make sure your website is included in the Google Index. The trick is to enter this command into the Google search box: "site:yourwebsite.com"
If your site appears, it means the website has been indexed. But if you haven't, you should check the various causes of Google's deindex and fix any issues you find. For example, duplicate content, keyword stuffing, etc.
Prevent Your Blog Hit by Google Sandbox Right Now!
After knowing various ways to check blogs hit by the sandbox, you can definitely minimize the risk of domains getting hit by Google Sandbox. That way, blog content can get a better ranking in search results.
So, if your content isn't ranking well, maybe the domain you're using isn't quite right. It could be because of fake domain extensions, wrong location, inappropriate naming, etc.
To avoid these bad things, you should use a top-level domain that fits your niche or business location. For example,.DESIGN,.ID, etc.
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