There are several ways to make our blog appear on Google at the top. These methods are known as SEO (Search Engine Optimization), which in Indonesian means search engine optimization.
Namely, the techniques applied to blogs or websites so that they can appear at the top rankings in Google search results.
If our blog appears in the top position, of course, the potential for clicks is very high.
Because generally, when searching, people always open blog articles that appear on Google at the top.
Before reading the article that discusses How to Make Our Blog Appear on Google's Top, I have previously practiced it myself on my blog www.kompasdot.my.id, and this method has proven effective and the result is that my blog appears on Google's Top.
This is an example of an article title on my blog www.kompasdot.my.id that appears at the top of Google;
- How to Produce Private Label Products in China in 2022
- List of Hybrid Cars in Indonesia
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- List of Hybrid Cars in Indonesia
- The Most Powerful SEO Technique To Increase Website Ranking & Traffic
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- Technological Innovations in the Hospitality Industry Revolution
Here are some ways to make blog posts appear at the top of Google searches;
1. Use keywords with a low level of competition
Keywords with a low level of competition have a high chance of getting top positions in search engines.
You can use Google Keyword Planner to find how competitive your keywords are.
Approximately, what words are usually typed by many people to find something on Google? Then, look at the results in Keyword Planner if the competition is low, take that keyword.
2. Use long tail keywords, long keywords
Long keywords or long tail keywords usually contain more than three words.
The longer the better. So, the more specific target keywords lead to something people really want to find on Google.
Because the target of this long-tail keyword is very specific. Of course, the number of competitors is also less than that of general short locks.
The more specific the keywords we target, the greater the chance for our blog to appear in the top positions of Google search results.
3. Insert keywords into the title of the blog post
After finding keywords with a low level of competition and already determining the long tail keyword. The following step is to enter these keywords into the title of our blog posts.
This is very important. Because, the post title will be crawled by the search engine robots first, before translating the user's intent. Then display it in search results.
How to make post titles appear in Google search
Important to note. In making the title should not be too long. Try to keep our blog post title no longer than 60 characters so that the title of the post that we make appears fully in the search results displayed by Google.
Look at the Google search results image below;
The title of the first post is displayed intact because it is made with 54 characters including letters, numbers, and spaces. While the second title is displayed in half with dots behind it. Because definitely made more than 60 characters.
In the first appearance of the title, we get the idea that the article discusses three things we can do to be able to live in harmony with our new neighbors. So that as visitors, we can easily decide whether to click or not.
In the second view, we don't catch what the article actually discusses.
Usually, views like this rarely get clicks even though they are on the first page of Google search results. Remember, the character of internet users who always want fast. Thus, titles like this will be ignored.
You have to apply the way for the post title to appear in Google search in every article. So that the reader gets an idea of what exactly we discuss in our writing. So they can easily decide to click on our blog.
4. Use headers in articles
Headers like H1, H2, and H3 are important to use in blog post articles. This aims to give signals to search engines about the structure of our blog content.
We can combine the use of headers. Use H1 for main headings, H2 for regular headings, and H3 for subtitles.
The structure of writing blog articles like this is also very helpful for readers to find the points they really want to find in our articles.
5. Create articles that Google and readers like
Creating blog articles should not be arbitrary, like making personal notes. It can't be made like making scientific notes like a college assignment.
Because blog articles are intended for the public, we must create blog articles that are easy for everyone to read and understand.
And to be searched by search engines, blog articles must also be created by applying certain rules.
6. Avoid content plagiarism
Plagiarism or duplicate content is a taboo that must be strictly avoided and must be avoided. Because the impact is very detrimental to our blog.
Content that contains plagiarism will not be indexed by Google.
It is important to note that articles that we type ourselves do not guarantee that content will pass plagiarism. To find out, we can use free plagiarism checker tools that are widely scattered on the internet.
Before publishing, make sure our content must be 100 percent unique. If not, edit again until the content of the plagiarism is clean.
7. Integrate blog with google search console
Google search console - formerly Google Webmaster Tools - is Google's free tool.
This tool serves to assist users in managing blogs, websites, and Android applications on Google Playstore.
Using the search console, we can ask Google searchers directly for indexing, by sending our blog post URL.
Not only that. Through the search console, we can also monitor the performance of our blog on Google search. Like, as what keywords bring lots of visitors to our blog, and which posts have and have not been indexed.
8. Add google analytics tracking
Google Analytics is a mandatory tool, if we want our blog to get a good ranking on Google. The various tracking features provided by Google Analytics are very helpful in maximizing the potential of the blog.
Traffic reports are visualized in great detail and are complete. So, we can easily see what must be done to improve the quality of our blog.
9. Get quality backlinks
Backlinks are links or links from other sites that are directed to our blog.
The better the quality of a backlink we get, the stronger the boost will be to raise our blog's position in the SERP (Search Engine Result Pages).
Because of the importance of backlinks, some people are even willing to spend to get them.
Buying buckling is legitimate to do. However, the price of a quality backlink is not cheap, especially if the backlink comes from a site with high authority.
What if you don't have enough budget to buy backlinks?
Take it easy, create content in the form of complete guide articles with in-depth explanations on our blog. This type of article is always used as a reference when other people make similar articles.
So, they will be happy to create a link to our blog as a source of reference.
We can also create profile backlinks by inserting links to our blog on social media. Or, on sites that provide profile pages for users such as hubpages.com, folkd.com, excangle.com, and about. me, hatena.ne.jp, and others.
10. Insert Picture
In addition to beautifying the appearance of a blog or website, the presence of images in articles can also boost the position of blog posts to appear at the very top of Google.
Moreover, if we do SEO optimization to the fullest (image SEO) on the images we enter.
The most important thing in image SEO optimization lies in the alt text. This alternative text does look simple so it is always underestimated. In fact, the effect is very large on the website's position in search engines.
Remember, Google has "google images". A special search engine for image searches which when clicked will display information about the image so that users can proceed to the source website.
If our blog images appear on Google Images at the top, the potential for clicks will be even greater and of course, our blog traffic will increase.
12. Insert Video into Posts
Inserting videos into posts also has the effect of increasing our blog's position in search engines. Especially if the video is a video from YouTube. This method is a powerful SEO trick but is rarely used by people.
However, the SEO trick of inserting a YouTube video into this blog post must be done correctly. Because if not, it will actually burden our blog which will actually make the ranking of the article drop in search engines.
- Also read: The Easiest Way to Use Google Trends
So, before applying this method, you should first learn how. Don't just insert a video just like that. Usually, Blogspot users have to make settings and enter certain scripts into the template so that the YouTube videos embedded in blog posts are responsive.
I have proven the way for blog posts to appear on Google at the top and it still works now.
